Spotlight | Tips for Arts and Culture Professionals

Top Ten Data Points Arts & Culture Organizations Should Know: Part 2 https://neverdark.org/wp-content/uploads/TopTen2.png 1024 561 NeverDark NeverDark https://neverdark.org/wp-content/uploads/TopTen2.png October 17, 2017 June 1, 2019

Managing Your Organization

Top Ten Data Points Arts & Culture Organizations Should Know: Part 2

In my first post in this series, I explained how data is being used to drive business decisions at the corporate level,…

Top Ten Data Points Arts & Culture Organizations Should Know: Part 1 https://neverdark.org/wp-content/uploads/TopTen1.png 1024 561 NeverDark NeverDark https://neverdark.org/wp-content/uploads/TopTen1.png August 17, 2017 June 1, 2019

Managing Your Organization

Top Ten Data Points Arts & Culture Organizations Should Know: Part 1

The phrase “big data” has been in the news a lot lately, and for good reason. Numbers don’t lie, and…

Please Stop Ignoring Young Patrons https://neverdark.org/wp-content/uploads/stanchion.jpg 1000 561 NeverDark NeverDark https://neverdark.org/wp-content/uploads/stanchion.jpg January 3, 2017 March 21, 2019

Engaging Your Audience

Please Stop Ignoring Young Patrons

I’ll come right out and say it: the reason we have so few donors in their 40s and 50s now…

The Most Important Thing You Need to Do in 2017 https://neverdark.org/wp-content/uploads/digitalmarketing2.png 1000 561 NeverDark NeverDark https://neverdark.org/wp-content/uploads/digitalmarketing2.png December 14, 2016 May 31, 2019

Marketing The Arts

The Most Important Thing You Need to Do in 2017

What if I told you your organization could receive $120,000 per year in free advertising? And what if I told…

Why Tiering is Critical in Managing Your Portfolio Effectively

Required Reading for Every New Member of Your Staff https://neverdark.org/wp-content/uploads/Tiering-Pyramid-2016-Nov11-1024x512.png 1024 512 NeverDark NeverDark https://neverdark.org/wp-content/uploads/Tiering-Pyramid-2016-Nov11-1024x512.png December 8, 2016 December 14, 2016

Required Reading for Every New Member of Your Staff

Placing your donors into tiers is critical to success in arts fundraising, and a new series by Richard Perry and…

How to Manage the 3 Kinds of Inactive Email Subscribers

Managing inactive email subscribers https://neverdark.org/wp-content/uploads/featured-image-inactive-subscribers-1.png 690 362 NeverDark NeverDark https://neverdark.org/wp-content/uploads/featured-image-inactive-subscribers-1.png November 22, 2016 November 22, 2016

Marketing The Arts

Managing inactive email subscribers

I think many of us are guilty of continuing to send email to people who haven’t given any sign that…

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