Marketing The Arts

An out of focus shot of an audience full of Generation X patrons

Attracting Generation X: How to Engage the Often Overlooked Arts Patrons

Attracting Generation X: How to Engage the Often Overlooked Arts Patrons 1600 900 NeverDark

Generation X (those born between 1965-1980) is often the “forgotten generation” when it comes to audience engagement. For years, Baby Boomers have been the biggest supporters of arts and culture…

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A paper in a typewriter with "What's your story?" typed on it

Use Storytelling to Share Your Nonprofit’s Impact

Use Storytelling to Share Your Nonprofit’s Impact 1600 900 NeverDark

In a world saturated with information and causes vying for attention, storytelling is the key to unlocking the emotional connection between your nonprofit and its supporters. The power of storytelling…

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Graffiti on a brick wall that says "together we create"

How to Engage with Your Community as an Arts Organization

How to Engage with Your Community as an Arts Organization 1600 900 NeverDark

As an arts organization, you have the power to enrich lives and bring people together through the beauty and inspiration of art, music, theater, dance, and literature. But to do…

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TikTok Video Ideas for Arts and Culture Organizations [+ Examples]

TikTok Video Ideas for Arts and Culture Organizations [+ Examples] 1600 900 NeverDark

If your organization isn’t using TikTok yet, you may want to reconsider. TikTok now has more than 1 billion monthly active users and was once again the most downloaded app…

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An overhead image of hands typing on a laptop in the bottom left corner and the text "Arts Marketing Ideas" on the right side of the banner

9 Arts Marketing Ideas to Engage Your Patrons and Sell More Tickets

9 Arts Marketing Ideas to Engage Your Patrons and Sell More Tickets 1600 900 NeverDark

Great arts marketing does much more than get people to your next event—it keeps your patrons engaged and attracts volunteers and donors. Like most arts organizations, you’re probably working with…

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