Marketing The Arts

PatronManager Services

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We’ve become experts in providing professional services for PatronManager users. Why? Because we’ve believed for years that PatronManager is the best system available for arts and culture organizations to sell…

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Marketing Goal for 2019: Be More Human

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Last week I listened to a podcast, which is neatly summarized in this article. In it, social media strategist Mark Schaefer talks about his new book, Marketing Rebellion: The Most Human Company…

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Arts Marketing in 120 Minutes

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Indulge me a paragraph or two while I set the scene. My assignment was to teach a class of 50 students as much as I could about arts marketing in…

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Unexpected = Unforgettable

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Generally, I like surprises. No, not a flat tire when I’m ready to leave work, or a surprise birthday party where I’ve arrived in a ratty pair of jeans and…

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Digital Marketing

The Most Important Thing You Need to Do in 2017

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What if I told you your organization could receive $120,000 per year in free advertising? And what if I told you that on average, these ads would be seen over…

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