Marketing The Arts

A theatre in the Netherlands

Visit the Theater or Museums and You May Live Longer
Visit the Theater or Museums and You May Live Longer 1600 900 NeverDark

Here’s a message you should get out to those in the community who have never visited you before: visiting an art exhibit, seeing a Broadway show, or checking out a…

read more

Marketing Goal for 2019: Be More Human
Marketing Goal for 2019: Be More Human 1200 657 NeverDark

Last week I listened to a podcast, which is neatly summarized in this article. In it, social media strategist Mark Schaefer talks about his new book, Marketing Rebellion: The Most Human Company…

read more

Arts Marketing in 120 Minutes
Arts Marketing in 120 Minutes 1200 657 NeverDark

Indulge me a paragraph or two while I set the scene. My assignment was to teach a class of 50 students as much as I could about arts marketing in…

read more

Unexpected = Unforgettable
Unexpected = Unforgettable 1200 657 NeverDark

Generally, I like surprises. No, not a flat tire when I’m ready to leave work, or a surprise birthday party where I’ve arrived in a ratty pair of jeans and…

read more
Digital Marketing

The Most Important Thing You Need to Do in 2017
The Most Important Thing You Need to Do in 2017 1000 561 NeverDark

What if I told you your organization could receive $120,000 per year in free advertising? And what if I told you that on average, these ads would be seen over…

read more
Load More