Marketing The Arts

A theatre in the Netherlands

Visit the Theater or Museums and You May Live Longer
Visit the Theater or Museums and You May Live Longer 1600 900 NeverDark

Here’s a message you should get out to those in the community who have never visited you before: visiting an art exhibit, seeing a Broadway show, or checking out a…

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PatronManager Services
PatronManager Services 400 300 NeverDark

We’ve become experts in providing professional services for PatronManager users. Why? Because we’ve believed for years that PatronManager is the best system available for arts and culture organizations to sell…

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Marketing Goal for 2019: Be More Human
Marketing Goal for 2019: Be More Human 1200 657 NeverDark

Last week I listened to a podcast, which is neatly summarized in this article. In it, social media strategist Mark Schaefer talks about his new book, Marketing Rebellion: The Most Human Company…

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Arts Marketing in 120 Minutes
Arts Marketing in 120 Minutes 1200 657 NeverDark

Indulge me a paragraph or two while I set the scene. My assignment was to teach a class of 50 students as much as I could about arts marketing in…

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Unexpected = Unforgettable
Unexpected = Unforgettable 1200 657 NeverDark

Generally, I like surprises. No, not a flat tire when I’m ready to leave work, or a surprise birthday party where I’ve arrived in a ratty pair of jeans and…

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