Engaging Your Audience

You Can’t Have a Pyramid Without a Base
You Can’t Have a Pyramid Without a Base 1200 657 NeverDark

The 2018 annual fundraising results are in, and there’s good news and bad news. The good news is that, despite changes to tax laws that we thought might negatively impact…

read more

Please Stop Ignoring Young Patrons
Please Stop Ignoring Young Patrons 1000 561 NeverDark

I’ll come right out and say it: the reason we have so few donors in their 40s and 50s now is because we ignored them in their 20s and 30s.…

read more
Why Tiering is Critical in Managing Your Portfolio Effectively

Required Reading for Every New Member of Your Staff
Required Reading for Every New Member of Your Staff 1024 512 NeverDark

Placing your donors into tiers is critical to success in arts fundraising, and a new series by Richard Perry and Jeff Schreifels at Veritus Group explain this better than any…

read more
Effective Audience Building

Great guide to using research to build audiences
Great guide to using research to build audiences 939 435 NeverDark

If you haven’t seen this latest report from the Wallace Foundation, it would be well worth your time to read it and consider using some of these approaches when fall rolls…

read more