Spotlight, the NeverDark Blog

Attracting Generation X: How to Engage the Often Overlooked Arts Patrons
An out of focus shot of an audience full of Generation X patrons
Attracting Generation X: How to Engage the Often Overlooked Arts Patrons 1600 900 NeverDark

Attracting Generation X: How to Engage the Often Overlooked Arts Patrons

Generation X (those born between 1965-1980) is often the “forgotten generation” when it comes to audience engagement. For years, Baby…

Use Storytelling to Share Your Nonprofit’s Impact
A paper in a typewriter with "What's your story?" typed on it
Use Storytelling to Share Your Nonprofit’s Impact 1600 900 NeverDark

Use Storytelling to Share Your Nonprofit’s Impact

In a world saturated with information and causes vying for attention, storytelling is the key to unlocking the emotional connection…

Transforming First-Time Ticket Buyers into Repeat Patrons
A theater full of ticket buyers
Transforming First-Time Ticket Buyers into Repeat Patrons 1600 900 NeverDark

Transforming First-Time Ticket Buyers into Repeat Patrons

Arts and culture organizations spend a lot of time and money developing marketing strategies that bring first-time ticket buyers in…

How to Engage with Your Community as an Arts Organization
Graffiti on a brick wall that says "together we create"
How to Engage with Your Community as an Arts Organization 1600 900 NeverDark

How to Engage with Your Community as an Arts Organization

As an arts organization, you have the power to enrich lives and bring people together through the beauty and inspiration…

TikTok Video Ideas for Arts and Culture Organizations [+ Examples]
A person is selecting the TikTok icon on their phone's home screen
TikTok Video Ideas for Arts and Culture Organizations [+ Examples] 1600 900 NeverDark

TikTok Video Ideas for Arts and Culture Organizations [+ Examples]

If your organization isn’t using TikTok yet, you may want to reconsider. TikTok now has more than 1 billion monthly…

9 Arts Marketing Ideas to Engage Your Patrons and Sell More Tickets
An overhead image of hands typing on a laptop in the bottom left corner and the text "Arts Marketing Ideas" on the right side of the banner
9 Arts Marketing Ideas to Engage Your Patrons and Sell More Tickets 1600 900 NeverDark

9 Arts Marketing Ideas to Engage Your Patrons and Sell More Tickets

Great arts marketing does much more than get people to your next event—it keeps your patrons engaged and attracts volunteers…