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An out of focus shot of an audience full of Generation X patrons

Attracting Generation X: How to Engage the Often Overlooked Arts Patrons

Attracting Generation X: How to Engage the Often Overlooked Arts Patrons https://neverdark.org/wp-content/uploads/generation-x_audience_banner.png 1600 900 NeverDark NeverDark https://neverdark.org/wp-content/uploads/generation-x_audience_banner.png June 15, 2023 June 15, 2023

Generation X (those born between 1965-1980) is often the “forgotten generation” when it comes to audience engagement. For years, Baby Boomers have been the biggest supporters of arts and culture…

Transforming First-Time Ticket Buyers into Repeat Patrons

Transforming First-Time Ticket Buyers into Repeat Patrons https://neverdark.org/wp-content/uploads/TicketBuyers_banner.png 1600 900 NeverDark NeverDark https://neverdark.org/wp-content/uploads/TicketBuyers_banner.png February 21, 2023 February 21, 2023

Arts and culture organizations spend a lot of time and money developing marketing strategies that bring first-time ticket buyers in the door. And we do this diligently, even though studies…