Engaging Your Audience

You Can’t Have a Pyramid Without a Base
You Can’t Have a Pyramid Without a Base 1200 657 NeverDark

The 2018 annual fundraising results are in, and there’s good news and bad news. The good news is that, despite changes to tax laws that we thought might negatively impact…

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Please Stop Ignoring Young Patrons
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I’ll come right out and say it: the reason we have so few donors in their 40s and 50s now is because we ignored them in their 20s and 30s.…

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Why Tiering is Critical in Managing Your Portfolio Effectively

Required Reading for Every New Member of Your Staff
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Placing your donors into tiers is critical to success in arts fundraising, and a new series by Richard Perry and Jeff Schreifels at Veritus Group explain this better than any…

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Effective Audience Building

Great guide to using research to build audiences
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If you haven’t seen this latest report from the Wallace Foundation, it would be well worth your time to read it and consider using some of these approaches when fall rolls…

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