Engaging Your Audience

An empty theater to represent event cancellations

5 Tips for Managing Event Cancellations
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In the past eighteen months or so, we’ve all become pretty good at cancelling events, albeit at great expense to our bottom lines and our sanity! Event cancellations aren’t new,…

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A theatre in the Netherlands

Visit the Theater or Museums and You May Live Longer
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Here’s a message you should get out to those in the community who have never visited you before: visiting an art exhibit, seeing a Broadway show, or checking out a…

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You Can’t Have a Pyramid Without a Base
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The 2018 annual fundraising results are in, and there’s good news and bad news. The good news is that, despite changes to tax laws that we thought might negatively impact…

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Please Stop Ignoring Young Patrons
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I’ll come right out and say it: the reason we have so few donors in their 40s and 50s now is because we ignored them in their 20s and 30s.…

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Why Tiering is Critical in Managing Your Portfolio Effectively

Required Reading for Every New Member of Your Staff
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Placing your donors into tiers is critical to success in arts fundraising, and a new series by Richard Perry and Jeff Schreifels at Veritus Group explain this better than any…

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