Marketing The Arts

Digital Marketing

The Most Important Thing You Need to Do in 2017

The Most Important Thing You Need to Do in 2017 1000 561 NeverDark

What if I told you your organization could receive $120,000 per year in free advertising? And what if I told you that on average, these ads would be seen over…

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How to Manage the 3 Kinds of Inactive Email Subscribers

Managing inactive email subscribers

Managing inactive email subscribers 690 362 NeverDark

I think many of us are guilty of continuing to send email to people who haven’t given any sign that they’re interested in what we’re sending. Here’s what Chad White…

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Data Science for Dummies

Why marketers need to understand data science

Why marketers need to understand data science 1000 687 NeverDark

Yeah, yeah, I know. We marketers know that data is important, especially in the nonprofit sector where everything seems to hedge on things like audience demographics, patron experience, and donor…

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