Spotlight | Tips for Arts and Culture Professionals

The Biggest Risk Is Not Taking Any Risk https://neverdark.org/wp-content/uploads/Risk.png 1200 657 NeverDark NeverDark https://neverdark.org/wp-content/uploads/Risk.png July 31, 2018 June 1, 2019

Managing Your Organization

The Biggest Risk Is Not Taking Any Risk

With credit to Mark Zuckerberg for the title of this post, the best line I read in a blog post…

Unexpected = Unforgettable https://neverdark.org/wp-content/uploads/Surprise.png 1200 657 NeverDark NeverDark https://neverdark.org/wp-content/uploads/Surprise.png July 17, 2018 June 1, 2019

Marketing The Arts

Unexpected = Unforgettable

Generally, I like surprises. No, not a flat tire when I’m ready to leave work, or a surprise birthday party…

Top 10 Data Points Arts & Culture Organizations Should Know: Part 3 https://neverdark.org/wp-content/uploads/TopTen3.png 1200 657 NeverDark NeverDark https://neverdark.org/wp-content/uploads/TopTen3.png November 9, 2017 June 1, 2019

Managing Your Organization

Top 10 Data Points Arts & Culture Organizations Should Know: Part 3

In my first and second posts in this series, I argued that it’s time for arts and culture organizations to start capturing, measuring, and…

Top Ten Data Points Arts & Culture Organizations Should Know: Part 2 https://neverdark.org/wp-content/uploads/TopTen2.png 1024 561 NeverDark NeverDark https://neverdark.org/wp-content/uploads/TopTen2.png October 17, 2017 June 1, 2019

Managing Your Organization

Top Ten Data Points Arts & Culture Organizations Should Know: Part 2

In my first post in this series, I explained how data is being used to drive business decisions at the corporate level,…

Top Ten Data Points Arts & Culture Organizations Should Know: Part 1 https://neverdark.org/wp-content/uploads/TopTen1.png 1024 561 NeverDark NeverDark https://neverdark.org/wp-content/uploads/TopTen1.png August 17, 2017 June 1, 2019

Managing Your Organization

Top Ten Data Points Arts & Culture Organizations Should Know: Part 1

The phrase “big data” has been in the news a lot lately, and for good reason. Numbers don’t lie, and…

Please Stop Ignoring Young Patrons https://neverdark.org/wp-content/uploads/stanchion.jpg 1000 561 NeverDark NeverDark https://neverdark.org/wp-content/uploads/stanchion.jpg January 3, 2017 March 21, 2019

Engaging Your Audience

Please Stop Ignoring Young Patrons

I’ll come right out and say it: the reason we have so few donors in their 40s and 50s now…

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