Marketing The Arts

Generally, I like surprises. No, not a flat tire when I’m ready to leave work, or a surprise birthday party where I’ve arrived in a ratty pair of jeans and…

What if I told you your organization could receive $120,000 per year in free advertising? And what if I told you that on average, these ads would be seen over…

I think many of us are guilty of continuing to send email to people who haven’t given any sign that they’re interested in what we’re sending. Here’s what Chad White…

Yeah, yeah, I know. We marketers know that data is important, especially in the nonprofit sector where everything seems to hedge on things like audience demographics, patron experience, and donor…