Marketing The Arts

An empty theater to represent event cancellations

5 Tips for Managing Event Cancellations
5 Tips for Managing Event Cancellations 2240 1260 NeverDark

In the past eighteen months or so, we’ve all become pretty good at cancelling events, albeit at great expense to our bottom lines and our sanity! Event cancellations aren’t new,…

read more
A theatre in the Netherlands

Visit the Theater or Museums and You May Live Longer
Visit the Theater or Museums and You May Live Longer 1600 900 NeverDark

Here’s a message you should get out to those in the community who have never visited you before: visiting an art exhibit, seeing a Broadway show, or checking out a…

read more

PatronManager Services
PatronManager Services 400 300 NeverDark

We’ve become experts in providing professional services for PatronManager users. Why? Because we’ve believed for years that PatronManager is the best system available for arts and culture organizations to sell…

read more

Marketing Goal for 2019: Be More Human
Marketing Goal for 2019: Be More Human 1200 657 NeverDark

Last week I listened to a podcast, which is neatly summarized in this article. In it, social media strategist Mark Schaefer talks about his new book, Marketing Rebellion: The Most Human Company…

read more

Arts Marketing in 120 Minutes
Arts Marketing in 120 Minutes 1200 657 NeverDark

Indulge me a paragraph or two while I set the scene. My assignment was to teach a class of 50 students as much as I could about arts marketing in…

read more
Load More