With credit to Mark Zuckerberg for the title of this post, the best line I read in a blog post last month was this: “If there is no experimentation, the art form…
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In my first and second posts in this series, I argued that it’s time for arts and culture organizations to start capturing, measuring, and analyzing data to help grow your audiences and revenue. I…
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In my first post in this series, I explained how data is being used to drive business decisions at the corporate level, and I hope I made the case for why it’s…
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The phrase “big data” has been in the news a lot lately, and for good reason. Numbers don’t lie, and the field of data science is transforming the way organizations…
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Placing your donors into tiers is critical to success in arts fundraising, and a new series by Richard Perry and Jeff Schreifels at Veritus Group explain this better than any…
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