Paul Miller, Author at NeverDark

Managing Your Organization

Top Ten Data Points Arts & Culture Organizations Should Know: Part 1

Top Ten Data Points Arts & Culture Organizations Should Know: Part 1 https://neverdark.org/wp-content/uploads/TopTen1.png 1024 561 NeverDark NeverDark https://neverdark.org/wp-content/uploads/TopTen1.png August 17, 2017 June 1, 2019

The phrase “big data” has been in the news a lot lately, and for good reason. Numbers don’t lie, and the field of data science is transforming the way organizations…

Engaging Your Audience

Please Stop Ignoring Young Patrons

Please Stop Ignoring Young Patrons https://neverdark.org/wp-content/uploads/stanchion.jpg 1000 561 NeverDark NeverDark https://neverdark.org/wp-content/uploads/stanchion.jpg January 3, 2017 March 21, 2019

I’ll come right out and say it: the reason we have so few donors in their 40s and 50s now is because we ignored them in their 20s and 30s.…

Marketing The Arts

The Most Important Thing You Need to Do in 2017

The Most Important Thing You Need to Do in 2017 https://neverdark.org/wp-content/uploads/digitalmarketing2.png 1000 561 NeverDark NeverDark https://neverdark.org/wp-content/uploads/digitalmarketing2.png December 14, 2016 May 31, 2019

What if I told you your organization could receive $120,000 per year in free advertising? And what if I told you that on average, these ads would be seen over…

Why Tiering is Critical in Managing Your Portfolio Effectively

Required Reading for Every New Member of Your Staff

Required Reading for Every New Member of Your Staff https://neverdark.org/wp-content/uploads/Tiering-Pyramid-2016-Nov11-1024x512.png 1024 512 NeverDark NeverDark https://neverdark.org/wp-content/uploads/Tiering-Pyramid-2016-Nov11-1024x512.png December 8, 2016 December 14, 2016

Placing your donors into tiers is critical to success in arts fundraising, and a new series by Richard Perry and Jeff Schreifels at Veritus Group explain this better than any…

How to Manage the 3 Kinds of Inactive Email Subscribers

Marketing The Arts

Managing inactive email subscribers

Managing inactive email subscribers https://neverdark.org/wp-content/uploads/featured-image-inactive-subscribers-1.png 690 362 NeverDark NeverDark https://neverdark.org/wp-content/uploads/featured-image-inactive-subscribers-1.png November 22, 2016 November 22, 2016

I think many of us are guilty of continuing to send email to people who haven’t given any sign that they’re interested in what we’re sending. Here’s what Chad White…