Paul Miller, Author at NeverDark

Marketing The Arts

Why marketers need to understand data science

Why marketers need to understand data science https://neverdark.org/wp-content/uploads/DataScience.jpg 1000 687 NeverDark NeverDark https://neverdark.org/wp-content/uploads/DataScience.jpg August 25, 2015 April 17, 2019

Yeah, yeah, I know. We marketers know that data is important, especially in the nonprofit sector where everything seems to hedge on things like audience demographics, patron experience, and donor…

Engaging Your Audience

Great guide to using research to build audiences

Great guide to using research to build audiences https://neverdark.org/wp-content/uploads/Screenshot-2015-08-25-at-10.04.57-AM-Edited.png 939 435 NeverDark NeverDark https://neverdark.org/wp-content/uploads/Screenshot-2015-08-25-at-10.04.57-AM-Edited.png August 25, 2015 December 1, 2016

If you haven’t seen this latest report from the Wallace Foundation, it would be well worth your time to read it and consider using some of these approaches when fall rolls…