Spotlight, the NeverDark Blog

Enhancing the Visitor Experience: Making Museum and Gallery Visits More Engaging and Interactive
Enhancing the Visitor Experience: Museum patrons interacting with an exhibit
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Enhancing the Visitor Experience: Making Museum and Gallery Visits More Engaging and Interactive

Imagine walking into a museum or gallery and instantly feeling captivated by the exhibits, eager to explore every corner, and…

Attracting Generation X: How to Engage the Often Overlooked Arts Patrons
An out of focus shot of an audience full of Generation X patrons
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Attracting Generation X: How to Engage the Often Overlooked Arts Patrons

Generation X (those born between 1965-1980) is often the “forgotten generation” when it comes to audience engagement. For years, Baby…

Use Storytelling to Share Your Nonprofit’s Impact
A paper in a typewriter with "What's your story?" typed on it
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Use Storytelling to Share Your Nonprofit’s Impact

In a world saturated with information and causes vying for attention, storytelling is the key to unlocking the emotional connection…

Transforming First-Time Ticket Buyers into Repeat Patrons
A theater full of ticket buyers
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Transforming First-Time Ticket Buyers into Repeat Patrons

Arts and culture organizations spend a lot of time and money developing marketing strategies that bring first-time ticket buyers in…

How to Engage with Your Community as an Arts Organization
Graffiti on a brick wall that says "together we create"
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How to Engage with Your Community as an Arts Organization

As an arts organization, you have the power to enrich lives and bring people together through the beauty and inspiration…