Spotlight, the NeverDark Blog

Managing inactive email subscribers 690 362 NeverDark

Managing inactive email subscribers

I think many of us are guilty of continuing to send email to people who haven’t given any sign that…

At last! It’s opening night! 1348 768 NeverDark

At last! It’s opening night!

We know how you feel–all that work and effort that goes into promoting yourself sometimes gets lost in the effort to…

Why marketers need to understand data science 1000 687 NeverDark

Why marketers need to understand data science

Yeah, yeah, I know. We marketers know that data is important, especially in the nonprofit sector where everything seems to…

Great guide to using research to build audiences 939 435 NeverDark

Great guide to using research to build audiences

If you haven’t seen this latest report from the Wallace Foundation, it would be well worth your time to read…