Spotlight, the NeverDark Blog

Top Ten Data Points Arts & Culture Organizations Should Know: Part 1
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Top Ten Data Points Arts & Culture Organizations Should Know: Part 1

The phrase “big data” has been in the news a lot lately, and for good reason. Numbers don’t lie, and…

Please Stop Ignoring Young Patrons
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Please Stop Ignoring Young Patrons

I’ll come right out and say it: the reason we have so few donors in their 40s and 50s now…

The Most Important Thing You Need to Do in 2017
Digital Marketing
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The Most Important Thing You Need to Do in 2017

What if I told you your organization could receive $120,000 per year in free advertising? And what if I told…

Required Reading for Every New Member of Your Staff
Why Tiering is Critical in Managing Your Portfolio Effectively
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Required Reading for Every New Member of Your Staff

Placing your donors into tiers is critical to success in arts fundraising, and a new series by Richard Perry and…

Managing inactive email subscribers
How to Manage the 3 Kinds of Inactive Email Subscribers
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Managing inactive email subscribers

I think many of us are guilty of continuing to send email to people who haven’t given any sign that…

At last! It’s opening night!
Website Screenshot
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At last! It’s opening night!

We know how you feel–all that work and effort that goes into promoting yourself sometimes gets lost in the effort to…