Spotlight, the NeverDark Blog

Top 10 Data Points Arts & Culture Organizations Should Know: Part 3
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Top 10 Data Points Arts & Culture Organizations Should Know: Part 3

In my first and second posts in this series, I argued that it’s time for arts and culture organizations to start capturing, measuring, and…

Top Ten Data Points Arts & Culture Organizations Should Know: Part 2
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Top Ten Data Points Arts & Culture Organizations Should Know: Part 2

In my first post in this series, I explained how data is being used to drive business decisions at the corporate level,…

Top Ten Data Points Arts & Culture Organizations Should Know: Part 1
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Top Ten Data Points Arts & Culture Organizations Should Know: Part 1

The phrase “big data” has been in the news a lot lately, and for good reason. Numbers don’t lie, and…

Please Stop Ignoring Young Patrons
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Please Stop Ignoring Young Patrons

I’ll come right out and say it: the reason we have so few donors in their 40s and 50s now…

The Most Important Thing You Need to Do in 2017
Digital Marketing
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The Most Important Thing You Need to Do in 2017

What if I told you your organization could receive $120,000 per year in free advertising? And what if I told…

Required Reading for Every New Member of Your Staff
Why Tiering is Critical in Managing Your Portfolio Effectively
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Required Reading for Every New Member of Your Staff

Placing your donors into tiers is critical to success in arts fundraising, and a new series by Richard Perry and…