Spotlight, the NeverDark Blog

Top Ten Data Points Arts & Culture Organizations Should Know: Part 1 1024 561 NeverDark

Top Ten Data Points Arts & Culture Organizations Should Know: Part 1

The phrase “big data” has been in the news a lot lately, and for good reason. Numbers don’t lie, and…

Please Stop Ignoring Young Patrons 1000 561 NeverDark

Please Stop Ignoring Young Patrons

I’ll come right out and say it: the reason we have so few donors in their 40s and 50s now…

The Most Important Thing You Need to Do in 2017 1000 561 NeverDark

The Most Important Thing You Need to Do in 2017

What if I told you your organization could receive $120,000 per year in free advertising? And what if I told…

Required Reading for Every New Member of Your Staff 1024 512 NeverDark

Required Reading for Every New Member of Your Staff

Placing your donors into tiers is critical to success in arts fundraising, and a new series by Richard Perry and…

Managing inactive email subscribers 690 362 NeverDark

Managing inactive email subscribers

I think many of us are guilty of continuing to send email to people who haven’t given any sign that…

At last! It’s opening night! 1348 768 NeverDark

At last! It’s opening night!

We know how you feel–all that work and effort that goes into promoting yourself sometimes gets lost in the effort to…