Spotlight, the NeverDark Blog

Top 10 Data Points Arts & Culture Organizations Should Know: Part 3 1200 657 NeverDark

Top 10 Data Points Arts & Culture Organizations Should Know: Part 3

In my first and second posts in this series, I argued that it’s time for arts and culture organizations to start capturing, measuring, and…

Top Ten Data Points Arts & Culture Organizations Should Know: Part 2 1024 561 NeverDark

Top Ten Data Points Arts & Culture Organizations Should Know: Part 2

In my first post in this series, I explained how data is being used to drive business decisions at the corporate level,…

Top Ten Data Points Arts & Culture Organizations Should Know: Part 1 1024 561 NeverDark

Top Ten Data Points Arts & Culture Organizations Should Know: Part 1

The phrase “big data” has been in the news a lot lately, and for good reason. Numbers don’t lie, and…

Please Stop Ignoring Young Patrons 1000 561 NeverDark

Please Stop Ignoring Young Patrons

I’ll come right out and say it: the reason we have so few donors in their 40s and 50s now…

The Most Important Thing You Need to Do in 2017 1000 561 NeverDark

The Most Important Thing You Need to Do in 2017

What if I told you your organization could receive $120,000 per year in free advertising? And what if I told…

Required Reading for Every New Member of Your Staff 1024 512 NeverDark

Required Reading for Every New Member of Your Staff

Placing your donors into tiers is critical to success in arts fundraising, and a new series by Richard Perry and…