Spotlight, the NeverDark Blog

Meeting the Demands of the Experience Economy 1089 1634 NeverDark

Meeting the Demands of the Experience Economy

In a groundbreaking book published twenty years ago, two economists predicted, or at least presented, a theory that experiences would…

You Can’t Have a Pyramid Without a Base 1200 657 NeverDark

You Can’t Have a Pyramid Without a Base

The 2018 annual fundraising results are in, and there‚Äôs good news and bad news. The good news is that, despite…

Marketing Goal for 2019: Be More Human 1200 657 NeverDark

Marketing Goal for 2019: Be More Human

Last week I listened to a podcast, which is neatly summarized in this article. In it, social media strategist Mark Schaefer…

Arts Marketing in 120 Minutes 1200 657 NeverDark

Arts Marketing in 120 Minutes

Indulge me a paragraph or two while I set the scene. My assignment was to teach a class of 50…

Can We Talk About How We Don’t Talk to Each Other? 1200 657 NeverDark

Can We Talk About How We Don’t Talk to Each Other?

In the past few years, I have felt a dramatic shift in the tone we use to communicate with one…

Four Ways to Bring Out Your Inner Leader 1200 657 NeverDark

Four Ways to Bring Out Your Inner Leader

In my post last month, I wrote about making a pledge to yourself to be the best leader you can be…