Paul, Author at NeverDark

Meeting the Demands of the Experience Economy

Meeting the Demands of the Experience Economy https://secureservercdn.net/104.238.68.130/1h5.37a.myftpupload.com/wp-content/uploads/81LZn9bXLmL.jpg?time=1600348747 1089 1634 NeverDark NeverDark https://secureservercdn.net/104.238.68.130/1h5.37a.myftpupload.com/wp-content/uploads/81LZn9bXLmL.jpg?time=1600348747 April 16, 2019 June 1, 2019

In a groundbreaking book published twenty years ago, two economists predicted, or at least presented, a theory that experiences would be the next transformational economic trend. They detailed how civilization…

You Can’t Have a Pyramid Without a Base

You Can’t Have a Pyramid Without a Base https://secureservercdn.net/104.238.68.130/1h5.37a.myftpupload.com/wp-content/uploads/pyramid.png?time=1600348747 1200 657 NeverDark NeverDark https://secureservercdn.net/104.238.68.130/1h5.37a.myftpupload.com/wp-content/uploads/pyramid.png?time=1600348747 March 19, 2019 June 1, 2019

The 2018 annual fundraising results are in, and there’s good news and bad news. The good news is that, despite changes to tax laws that we thought might negatively impact…

Marketing Goal for 2019: Be More Human

Marketing Goal for 2019: Be More Human https://secureservercdn.net/104.238.68.130/1h5.37a.myftpupload.com/wp-content/uploads/Humans.png?time=1600348747 1200 657 NeverDark NeverDark https://secureservercdn.net/104.238.68.130/1h5.37a.myftpupload.com/wp-content/uploads/Humans.png?time=1600348747 February 19, 2019 June 1, 2019

Last week I listened to a podcast, which is neatly summarized in this article. In it, social media strategist Mark Schaefer talks about his new book, Marketing Rebellion: The Most Human Company…

Arts Marketing in 120 Minutes

Arts Marketing in 120 Minutes https://secureservercdn.net/104.238.68.130/1h5.37a.myftpupload.com/wp-content/uploads/USAF-Band.png?time=1600348747 1200 657 NeverDark NeverDark https://secureservercdn.net/104.238.68.130/1h5.37a.myftpupload.com/wp-content/uploads/USAF-Band.png?time=1600348747 January 29, 2019 June 1, 2019

Indulge me a paragraph or two while I set the scene. My assignment was to teach a class of 50 students as much as I could about arts marketing in…

Can We Talk About How We Don’t Talk to Each Other?

Can We Talk About How We Don’t Talk to Each Other? https://secureservercdn.net/104.238.68.130/1h5.37a.myftpupload.com/wp-content/uploads/Talking.png?time=1600348747 1200 657 NeverDark NeverDark https://secureservercdn.net/104.238.68.130/1h5.37a.myftpupload.com/wp-content/uploads/Talking.png?time=1600348747 December 20, 2018 June 1, 2019

In the past few years, I have felt a dramatic shift in the tone we use to communicate with one another. You only have to go through your Facebook or…