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Paul

Experience Economy Book Cover

Meeting the Demands of the Experience Economy

Meeting the Demands of the Experience Economy 1089 1634 NeverDark

In a groundbreaking book published twenty years ago, two economists predicted, or at least presented, a theory that experiences would be the next transformational economic trend. They detailed how civilization…

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You Can’t Have a Pyramid Without a Base

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The 2018 annual fundraising results are in, and there‚Äôs good news and bad news. The good news is that, despite changes to tax laws that we thought might negatively impact…

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Marketing Goal for 2019: Be More Human

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Last week I listened to a podcast, which is neatly summarized in this article. In it, social media strategist Mark Schaefer talks about his new book, Marketing Rebellion: The Most Human Company…

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Arts Marketing in 120 Minutes

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Indulge me a paragraph or two while I set the scene. My assignment was to teach a class of 50 students as much as I could about arts marketing in…

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Can We Talk About How We Don’t Talk to Each Other?

Can We Talk About How We Don’t Talk to Each Other? 1200 657 NeverDark

In the past few years, I have felt a dramatic shift in the tone we use to communicate with one another. You only have to go through your Facebook or…

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